Get the Shot (or not)

MercurialI am rather particular about semantics and the manner in which I speak about my own art. You will never hear me define my photographs as “shots”, nor will you will ever hear me proudly declare how “I got the shot” while expressing the ideas or mechanics behind a photograph. Quite contrarily, a professional photographer known for his bold (and refuted) sales claims seems to really enjoy using both. A new generation of landscape/nature photographers has fallen under his influence and they also seem to love using these terms of conquest. The contemplative, perceptual, passive act of moving deliberately and slowly through a landscape in search of creation seems to have been superseded by epic-everything, moving quickly and far (extra points for defying death), and getting “the shot”. I have heard a number of stories from workshop students relating how they covered in previous workshops thousands of tiring miles in one week chasing epic weather and light over epic locations. My own workshops and personal photographic style run completely counter: One location, slow movement, connecting with the land, and a big emphasis on perception and vision. In other words, photographs exist everywhere and can be made at any time and under any conditions. You and your ability to see are your only limitations.

The limitations in your photography are in yourself, for what we see is what we are.” — Ernst Haas

A bigger issue with “the shot” is the implication that there is only one photograph to be made from any particular location (I have been asked by students and tour clients “where is the shot?”). By limiting yourself only to your preconceived ideas (or mine) and/or photographing what has already been photographed, you cheat yourself out of a world rife with images.

Make art, photographs, or images. War against the shot.

I’ll be presenting and teaching at the 12th Annual Moab Photo Symposium, May 1-3, 2015. Register now for this wonderful experience while seats last. 

You are visiting the blog of fine art landscape photographer Michael E. Gordon. For additional photos and information, please visit his official website. You can also find Michael on TwitterFacebook, and Google+.

Beverly Hills Art Show: May 16-17, 2015

UntitledI will be again exhibiting my work at the beautiful Beverly Hills Art Show May 16-17, 2015. This wonderful outdoor show features more than 200 artists working in all mediums and takes place along Santa Monica Boulevard in the heart of Beverly Hills between Rodeo Drive and Rexford Drive. I’ll be present both days from 10am to 5pm – I am in space 201 – and I would love to meet and share my work with you. This show is FREE! More information can be found here. See you in Beverly Hills!

You are visiting the blog of fine art landscape photographer Michael E. Gordon. For additional photos and information, please visit his official website. You can also find Michael on TwitterFacebook, and Google+.

Art Festivals: Alternative Exhibition Opportunities for the [Fine Art] Photographer

My spread at Art Under the Umbrellas. La Quinta, California

My spread at Art Under the Umbrellas. La Quinta, California

This article was written for photographers (and other artists) who seek exhibition and sales opportunities beyond the conventional art gallery model. If you are not a photographer/artist; if you would not consider yourself a “people person”; and/or you have no desire to meet, talk with, and sell directly to potential patrons of your work, this article is probably not for you. Some background in sales and customer service would generally be considered helpful in these environments.

This article is not intended as an exhaustive treatise on how to make, curate, print, finish, exhibit, and sell your work (there are links to good resources later in this article), although it does assume that its readers have had some previous experience with all of the above. I cannot recommend that you start applying to Art Festivals without having at least some of this experience – your bank account and pride may be harmed.

This article addresses only juried Art Festivals (or “Fine Art Festivals” or “art shows”); it does not discuss nor offer advice on showing your work in art & craft shows, craft shows, restaurants, coffee shops, or conventional art galleries. With art festivals, your work should be strong and well presented in order to make it past the jury and onto the festival grounds.

Some background….I have been showing my work in a handful of art festivals in southern California for approximately six years. Some artists travel “the circuit” and follow top-selling festivals around the U.S., often exhibiting in upward of 20-30 festivals per year. That’s not a pace or style I can handle, so I choose to exhibit in only a handful of festivals where I think my work fits best (and where I have had previous successes). I generally exhibit at a festival 1-2 times before ruling it out as not-the-best-market-for-my-work (some markets/venues may be a better fit for your work than others). As an example, if it’s a festival on or near the coast, my black and white desert landscape photography is not likely to perform near as well as colorful seascapes. Consider the location and market when choosing festivals and curating your work for them.

I enjoy showing in fine art festivals because hundreds if not thousands of eyes land on my work during 1-3 day shows. The venues are often quite beautiful and the weather is often radiant (show dates are always carefully chosen!). Good live music, beautiful weather, and superb art make sales very possible.

I greatly enjoy meeting and talking with potential patrons about my art. After the show closes, I often deliver directly to patron homes works they have purchased at the festival. My photographs are routinely placed in stunning showcase homes, and they are often hung alongside other beautiful works of non-photographic art or sculptures – seeing this makes this particular photographic artist rather proud.

What is an Art Festival or Fine Art Festival?
Art Festivals take place across the United States and abroad throughout most of the year. These are typically “pop-up” events which take place in parks, sporting venues, city streets, or anywhere that offers good weather and is conducive to hosting thousands of patrons and 100-200+ artists, and their displays, representing various media (oils/acrylics; watercolor; sculpture; photography; textiles; et al). These are festive and jovial events which typically offer many superb artists, live music, food/beverage, and a wonderful atmosphere conducive to studying, talking about, and selling art. While many festivals are free, I prefer to show my work in festivals with entrance fees (entrance fees discourage lookie-loo’s). Art festivals are often attended by patrons as a tradition; many return each year with distinct plans to purchase something to take home with them. If they have seen your work before and like it – and they return each year – you may eventually make a sale to a patron of tradition. Many patrons arrive with measurements and distinct ideas about the kind of color/form they want – they have a specific space to fill and they have come to buy something!

I show my work directly in markets where I think the fit is best – for example, exhibiting desert landscape photography in desert communities. Artists typically pay a low application fee, a moderate booth/space fee, and commissions on sales (all proceeds from some festivals go directly to charities) are sometimes non-existent and/or significantly lower than the traditional gallery model (typically 50% commission). You get to keep much more of your own money than in a traditional 50/50 split, but you also invest a lot more effort to get your work sold (and why wouldn’t you be interested in selling your work?).

Why would I show my work at Art Festivals? What’s wrong with conventional art galleries?
If you’re like many (most?) nature/landscape photographers, your submissions to brick and mortar galleries in recent years have likely resulted only in rejection notices. All of the galleries that once represented my work did not make it through America’s Great Recession. Further, for many artists, having gallery representation is often better for the Curriculum Vitae than it is for actual sales. Many galleries that exist today still struggle with sales and they typically only serve an elite market who potentially have no interest in or connection to nature and landscape photography.

It was once suggested to me that during an ordinary four week gallery exhibition, 80% or better of the total exhibition sales typically occurred during the opening reception (a few hours in one night). If you have recently attended an exhibition opening, you’d likely concur that only 200-300 persons (other artists and photographers?) turned out [for the wine & cheese?]. Have you ever walked into a gallery at 4:30pm on a Wednesday? I’ll bet that no one other than the sales rep or gallery owner was likely present. During any art festival, (permitting for typical ebb and flow in traffic) there is a fairly constant stream of bodies throughout the duration of the festival. Again, this typically amounts to hundreds if not thousands of eyes seeing your work during the entire show – that’s a lot of eyes in a short span of time.

Don’t art festivals require a lot of commitment and cost?
It’s assumed that you’re still reading this because you want to sell your work. Who else is better qualified to talk about and sell it than you? Starting out with art festivals is not unlike starting out with digital photography. You’ll have some large upfront costs (printing; finishing; establishing inventory; buying your booth/panels and all related exhibition materials [truck, cargo trailer; etc.]), a not-so-terrible learning curve, and then lots of refinement once you learn the festival ropes, your tools, and your goals. Once you’ve sunk your upfront costs, you’ll only be paying for festival application fees (a very minor expense), booth/space fees, and costs related to travel to and from the event.

Don’t some artists return home from festivals empty handed?
Not every artist makes a sale at every festival – you roll the dice and take your chances. You can lose hundreds of dollars on one festival and make thousands in profits on the very next – there is often little rhyme or reason. Just remember that you stand NO chance of sales if your work is not being seen. Festivals provide an innumerable number of eyes for your work. How well it actually sells depends upon the content and presentation and how well it is received by that particular festival audience on that day (and upon how engaging your discourse is with patrons!).

What’s wrong with “Craft Shows” or “Art & Craft Shows”?
Potentially nothing. However, most craft shows are not juried; there are typically no entrance fees; and you could find yourself sandwiched between a kettle corn booth, Popsicle stick art, and a crafty doily vendor only to be left wondering why you cannot sell a $50 print. Because I make and sell art, “craft shows” are not an avenue I desire to set my shop upon. You will determine what works best for you and your work.

How do I find Art Festivals?
You can likely already name a few art festivals that take place near you, but I’d recommend an exhaustive study so that you can hone in on the very best (or the very best market for you and your work). Google to find festivals near you or check out www.CraftMasterNews.com, www.ArtFairSourcebook.com, or www.SunshineArtist.com. I recommend that your first check out a show as a patron to get a feel for the venue and crowd. Take the time to talk with a few artists (only when they are not talking with potential buyers!) to see what knowledge they might be willing to offer you regarding the show. There is no right or wrong show; there is only your gut feeling and how that audience will respond to your work once you put it in front of them. You ultimately have to determine which shows are best for you in the context of your own art and abilities.

How much inventory will I need?
Typical booth sizes at most festivals are either 10×10’ or 12×12’. Artists can also buy double or larger booth spreads (which obviously increases your total booth fees). I recommend that you start small (one booth) and grow as needed. Unless you are selling doilies or kettle corn, you’ll probably require much less inventory than you think. I typically hang about 14-16 finished pieces of varying sizes in a 12×12’ booth and do not keep excess inventory on hand. I show a few large pieces and numerous medium-sized pieces – nothing small. You will be able to fit many more pieces into your booth if you choose to show smaller work in a more tightly packed space.

What about booth aesthetics/presentation?
Consider your presentation well and show only your best work and/or work that has previously performed well. I try to create an inviting environment that draws patrons in, attempting to create a gallery-like atmosphere instead of pawn-shop. In other words, a clean and tight presentation with no clutter, good breathing space on the walls, and a well-curated selection of art. Consider showing your work in themes/collections rather than a hodge-podge assortment of your Best Of.

Where do I learn about tents/canopies, walls/panels, and other related exhibition materials?
Most artists use tents/canopies from Flourish (I highly recommend the TrimLine Canopy!), Light-Dome, or some sort of EZ-Up style pop-up tent. If you will be doing shows in inclement weather and/or windy environments, I highly recommend you stick with a heavier-duty tent/canopy. The better your setup, the less catastrophic the outcome when a ravaging windstorm lands unexpectedly on the venue (check out this video!!).

ProPanels is the typical wall of choice. You can also find used tents and walls at often significant discounts on the Pro Panels Trading Post.

What other art festival education resources can you recommend?
Printmaking artist Maria Arango has written a wonderfully helpful guide for exhibiting artists (published 2007) entitled Art Festival Guide – The Artist’s Guide to Selling in Art Festivals. Whatever it is, if I excluded it in this article she likely has it covered in her book. I cannot recommend this book enough!

Bruce Baker offers helpful CD’s: “Your Slides and the Jury”, “Booth Design & Merchandising for Craft and Trade Shows”, and “Dynamic Sales and Customer Service Techniques”. I recommend that you buy the entire three CD set. If you are not a born marketer or salesperson, you will find Baker’s CD’s immensely helpful to selling your work.

The Life As An Itinerant Artist blog by Jim Parker offers helpful ideas from an artist that does a lot of shows.

I have not watched it, but this one hour and 45 minute YouTube video (How To Successfully Sell Pictures at Art Festivals and Fairs) from B&H Photo looks helpful.

The Art Show Photo Facebook page hosted by Larry Berman may be helpful to you.

I hope that this article was helpful! Please let me know if I’ve excluded anything of importance. I wish you the very best with exhibiting your own work in fine art festivals!

I’ll be exhibiting next at the Beverly Hills Art Show on May 16-17, 2015 (#201). Come on out and say hello!

You are visiting the blog of fine art landscape photographer Michael E. Gordon. For additional photos and information, please visit his official website. You can also find Michael on FacebookGoogle+, and  Twitter.

The 2015 Moab Photography Symposium

MPSI am thrilled to announce that I’ve been invited to present and teach at the 2015 Moab Photography Symposium! This year’s schedule also includes presentations from Charles CramerGuy TalChuck KimmerleBruce Hucko, and Colleen Miniuk-Sperry (all friends, all wonderful artists). Two-hour breakout sessions and afternoon field workshops are also offered by each presenter.

I attended my first digital printing workshop with Charles Cramer way back in 2002. I would have never believed that thirteen years later I would be presenting and teaching in the same forum as Charlie! I first met and camped with Symposium director Bruce Hucko in October 2014 in Utah’s Grand Staircase-Escalante. Bruce saw a kindred (and perhaps slightly crazy) spirit with my unabashed enthusiasm for tequila and wildlands (not necessarily in that order). As with where all other good things in life happen, around the campfire (not proverbial) I was asked to present. The Symposium will be a thrill for me both as presenter and attendee.

Find inspiration, fresh ideas, and new friends at the 12th annual Moab Photography Symposium this April 30-May 3! This popular event fills fast and sells out quickly. As of this moment, there are only six slots remaining (four on Friday, two on Saturday) for my half-day Field Sessions. I hope you will join us in Moab this spring for an extraordinary event! Learn More Now

You are visiting the blog of fine art landscape photographer Michael E. Gordon. For additional photos and information, please visit his official website. You can also find Michael on FacebookGoogle+, and  Twitter.

Beverly Hills Art Show: Oct 18-19, 2014 (UPDATED)

Beverly Hills ArtShowUPDATE: I have had to withdraw from this show due to problems with my back. My sincere apologies – I hope to see you at the next one!

I’ll be exhibiting my work at the  Beverly Hills Art Show this weekend, October 18-19, 2014. This wonderful show features more than 200 artists working in all mediums and takes place on Santa Monica Boulevard in the heart of Beverly Hills between Rodeo Drive and Rexford Drive. I’ll be present both days from 10am to 5pm – I am in space 127 – and I would love to meet and share my work with you. This show is FREE! More information can be found here.

See you in Beverly Hills!

You are visiting the blog of fine art landscape photographer Michael E. Gordon. For additional photos and information, please visit his official website. You can also find Michael on TwitterFacebook, and Google+.

The Artist as Activist

To my readers: I apologize for the raging quiet that has permeated this blog for a number of months. Booming business, my father’s failing health, and a plethora of other commitments and obligations fight for my time and this blog suffers for it. I hope to be be able to increase my posting frequency in the coming months.

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Sheep Mountain Wilderness and Proposed Wilderness Additions. Photo © Michael E. Gordon

Say Hello! to the new San Gabriel Mountains National Monument! Photo ©2010 Michael E. Gordon

My being and spirituality has always been directly tied to nature and wildlands. I was born in Los Angeles (a distinctly different city nearly 50 years ago) and first experienced and fell in love with the local San Gabriel, San Bernardino, and Sierra Nevada mountains as a very young boy. While many of the memories of those early experiences are no longer with me, the experiences themselves have indelibly shaped and defined the person I was to become. I studied the obligatory classics of my preferred genre: John Muir, Aldo Leopold, Edward Abbey, Wallace Stegner. If it was not my experiences that would shape me, the words of these writers certainly would have. Their books became my bibles, and the only thing I cared about (and still care about) was spending as much time as possible in wild nature: In my happy place, away from people, away from civilization (or “syphilization” as Abbey called it). I distinctly recall my mother back then telling this teenager that he had no business complaining about anything if he wasn’t willing to vote or put his money where his mouth was. It was she who was responsible for creating the activist I was to become. I was registered to vote by the age of eighteen and by my early twenties had a fat three-ring binder containing hundreds of copies of letters written to and replies received from Presidents, Senators, and Congresspersons about all the issues that concerned me and our planet.

In the decades since, I have walked, hiked, and climbed thousands of miles in California. I have summitted hundreds of its mountains (including many of the state’s highest); have been a volunteer patrol ranger on the San Bernardino National Forest (for which I received the President’s Volunteer Service Award in 2008); have served on the Board of Directors for the San Gorgonio Wilderness Association; and am currently serving on the Board of Directors for the Mojave National Preserve Conservancy. Since 2007 my photographs have been instrumental in the campaigns of The Wilderness Society, Campaign for America’s WildernessNational Parks Conservation Association, Pew Charitable Trusts, among others. Throughout my life I have fought for the preservation of wildlands and for doing what is right for the land. The latter is a position which Aldo Leopold argued for nearly 75 years ago. His ideas were brilliant and before their time yet few listened. 75 years later, wildlands have shrunk right along with our glaciers and much of our country is on the brink of ecological collapse.

In his piece on Politicizing Art, my good friend and workshop partner Guy Tal writes about disassociating his own political convictions from his photographic work and explains why he chooses not to be a public activist. Many artists choose a stance similar to his. Using my own photographs and art for activism and conservation seemed to me necessary and mandatory from the start. I have always believed that the most honorable purpose for my photographs would be their use in conservation and I desired following the footsteps of Ansel Adams, Eliot Porter, Philip Hyde, and the Sierra Club tradition of using photographs and coffee table books to advance legislation and protection for wildlands.

In 2010, under contract of The Wilderness Society, I began photographing what at that time were termed “Solar Energy Zones” on the California desert. I was only then beginning to understand the possible and forever damage that could occur on my beloved Mojave Desert. My heart was crushed as I photographed vast swaths of desert wildlands that were impossible to envision covered in thousands of solar panels, 500-foot tall thermal power towers, and eagle-killing wind turbines. I have since committed to photographing all threatened California desert wildlands, and am proud that my photographs have been used to help kill at least three proposed ill-sited development zones (Pisgah, Iron Mountain, Palen).

In recent months, I have attended numerous public and private stakeholder meetings opposing utility-scale renewable energy developments on undisturbed California desert. I always have large prints in tow. While it’s easy to dispute confusing language and policies (such as with the recently-released 8,000 page Desert Renewable Energy Conservation Plan), the right photographs are able to clearly and powerfully demonstrate exactly what is at stake. Last week, I was invited by the Sierra Club and National Parks Conservation Association to lobby the Los Angeles City Council against entering a power purchase agreement from the proposed Soda Mountain Solar Project. I had two 60″ panoramic prints in tow and their impact was undeniably felt. A few weeks prior I was invited to a private meeting with the Bureau of Land Management (BLM) to discuss the Silurian Valley solar proposal. Again, I had large and small prints in tow (both landscape and wildlife) and their impact was undeniable.

In 2010, under contract of The Wilderness Society and the San Gabriel Mountains Forever campaign, I created a catalog of images to help advance the then-proposed National Monument designation for the San Gabriel Mountains. I am very happy to report that President Obama is screwing up traffic in Los Angeles today (October 10, 2014) to announce our newest National Monument!

Should artists avoid politicizing their art? Should photography and politics never be mixed? My personal life, spirituality, and profession are all intermixed and dependent upon nature and wildlands. I will not peacefully and passively accept the development and destruction of my beloved lands any more than I’ll permit an act of violence against a loved one.  If not me, what other artist will stand up and fight? If the power of beautiful photography can convince others of the need for protection and conservation of our vital wildlands, I want to be on the front line and I want those photographs to be mine.

You are visiting the blog of fine art landscape photographer Michael E. Gordon. For additional photos and information, please visit his official website. You can also find Michael on FacebookGoogle+, and  Twitter.

New Book: The Insightful Landscape

The Insightful Landscape: a collaborationI’m proud to announce The Insightful Landscape, a collaborative book featuring the photographs of twenty-six talented contemporary nature & landscape photographers, including Guy Tal, Joseph Kayne, Andy Biggs, Chuck Kimmerle, Tim Parkin, Gary Crabbe, David Leland Hyde, Youssef Ismail, Floris van Breugel, Rafael Rojas, Richard Wong, Alister Benn, Jim Goldstein, Jack Graham, myself, and more.

Buy your copy today and enjoy more than 150+ insightful, contemplative, and outstanding photographs in this beautiful high-quality coffee table book. Every purchase provides a charitable donation to the Cystic Fibrosis Foundation (one participating photographer’s son is fighting the disease). This is a not-for-profit publication and the photographers included in this book have all donated their images to the cause. The retail price of this published-on-demand book is actual manufacturing cost plus donation (no profits). As of this writing, the book has raised nearly $400 for CCF in under two weeks – please help us boost our donation to the Cystic Fibrosis Foundation!

High-quality previews are available by following the links below.

Purchase a paper copy NOW.

Download a digital copy NOW

Thank you for your purchase !

You are visiting the blog of fine art landscape photographer Michael E. Gordon. For additional photos and information, please visit his official website. You can also find Michael on FacebookGoogle+, and  Twitter.