10,000 Hours

Bathing Beauties

Bathing Beauties

Young photographers often ask what they can do to “go pro”. They often want to know about tips, tricks, or shortcuts to achieving commercial and financial success through photography. Ironically, few are interested in knowing how to become better artists and image makers.

Allow me to immediately clarify that no matter how much effort you invest, your photographic success will never be guaranteed and it will most likely never be the result of shortcuts, clever maneuvering, or social media marketing strategies. I’d like to also mention that I am not aware of any current professional photographer who makes their entire living from print sales and image licensing. Those glamorous days of free-shooting globe-trotting photography died long ago with 35% investment returns, bloated real estate values, and freely flowing cash. As a professional photographer, what you can expect is inconsistent income; to be asked regularly for free use of your photographs; the requirement for multiple income streams from different channels; and more hours at the desk doing non-photographic stuff than you’d care to. If you believe that “going pro” means buying a full frame d-slr, going on great photographic vacations, and then sitting back and watching the income roll in from image licensing and print sales…. good luck with your career!

In his book, Outliers: The Story of Success, author Malcolm Gladwell contends that 10,000 hours of dedicated practice and commitment is required to achieve excellence in ones chosen craft/sport/art. There’s no shortage of disagreement regarding Gladwell’s “rule”, however this essay is not about whether 10,000 is the right number of hours. There are certainly exceptions to every rule, and gifted prodigies indeed exist (although in very tiny numbers). Looking at photography, it’s reasonable to suggest that it really only takes minutes to master the pushing of camera buttons and gaining accurate exposure via the real-time histogram. Operating a camera is a rather easy affair, but operating a good camera does not ensure good photography. We can account for the rest of those thousands of hours as time that is (or should be) spent seeing, building ones visual vocabulary, and becoming proficient artists, communicators, and image makers. I’d posit that fiddling with gear and software does not factor into these hours. Good photography is the result of good vision; the camera and software are mere tools.

Just how many hours is 10,000 photography hours? That’s two three-hour shoots per day (one in the morning, one in the afternoon= six hours total) every day for four and one-half years. I’ll round up and suggest that if you do not have at least five solid years of image making practice behind you and not more than a few dozen strong photographs to show for all your effort, forget your Facebook, Twitter, and G+ social media campaigns: Work first at being a better artist and photographer, and consider marketing it later once you’ve got a unique body of work and an organically grown audience that cannot get enough of it. You cannot now nor will you ever achieve a level rivaling Steve McCurry or Art Wolfe (two randomly chosen hard-working artists of excellence) through clever Search Engine Optimization or through lots of Facebook “friends”. Get offline and get shooting.

You are visiting the blog of fine art landscape photographer Michael E. Gordon. For additional photos and information, please visit his official website. You can also find Michael on TwitterFacebook, and Google+.

Par Excellence

I have always been a competitive individual. In my earliest years, I dreamed of making the annals of baseball history. In my early adult life, as a guitar player of many years and co-writer in an original band, I loathed the idea of sounding only as good as other guitar players and writing average music. In later years, I chased challenging routes in rock climbing and mountaineering and aimed to have endless stamina and climb in good style. I haven’t yet discovered what drives my competitive nature, but being second always seemed like not winning to me. Call this character trait what you will, but I believe without a doubt that it has fueled my drive for photographic excellence. Whether anyone else believes in my excellence is irrelevant. My goal has never been to be a “better” photographer than others, but to instead always be continuously pushing my photographic boundaries and striving for excellence.

As we watch the 2012 Olympics and the world’s most incredible athletes dig their deepest and fight their hardest – and breaking numerous world records while doing so – we are reminded that there will never be any substitutes for vision, hard work, and dogged determination. Those “overnight” sensations you only recently learned about have been quietly training for years in the background, while others have managed to effectively use smart marketing and social media to immediately convince others of their excellence. Even if there were a metric by which your work could be judged, whether anyone else believes that you are the “best” at what you do is not the point, but the moment you lower your standard and settle for “good enough”, you deny your creativity and greatness.

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I’m not the most prolific blogger, I know, but this post marks #199 since this blog’s humble beginnings on September 20, 2006. 200 is no special number, but it’s a nice even number which took some time for this blog to reach. What should I discuss? I humbly request your topic suggestions for my 200th blog post.

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There are only two spots remaining in our November Visionary Death Valley workshop. Guy Tal and I invite you to join us for more in-depth discussions on excellence, creativity, style, and more during this exciting adventure.

You are visiting the blog of fine art landscape photographer Michael E. Gordon. For additional photos and information, please visit his official website. You can also find Michael on TwitterFacebook, and Google+.