A number of guidebooks for photographers and artists have proved helpful in developing my art, my business, and my marketing skills. The following books grace my shelves, and having read them all cover to cover, I can attest that all contain pearls of wisdom that will help to enhance your career and help you through the common hurdles that all artists face. You’ll notice that my selections don’t deal with contracts, pricing, or negotiation. They instead focus on career and longevity: marketing; self-promotion; adversity; creativity; work ethic; and so forth.
Although listed in random order, I recommend that you begin by reading Bayles’s and Orland’s Art & Fear. Enjoy!
David Bayles and Ted Orland: Art & Fear: Observations On the Perils (and Rewards) of Artmaking
Paul Dorrell: Living the Artist’s Life
Maria Piscopo: The Photographer’s Guide to Marketing and Self-Promotion
Alyson B. Stanfield: I’d Rather Be in the Studio!
Elyse Weissberg: Successful Self-Promotion for Photographers
Mary Virginia Swanson: THE BUSINESS OF PHOTOGRAPHY: PRINCIPLES AND PRACTICES
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