Only the Best Will Do

A couple of days ago I launched a new website for my custom printer/paper profiling business, Great Printer In doing so, it occurred to me how many photographers still use “canned” printer/paper profiles provided by paper manufacturers free of charge. Some who use canned profiles don’t even have a calibrated display. Sure, canned profiles and an uncalibrated display won’t stop you from getting decent-looking prints out of your printer. But if you think you’re putting only your best work out there, only a custom profile built for YOUR paper and YOUR printer will do and you need to have a calibrated display and an entirely color-managed process. Now, this is starting off sounding like I’m pitching you my custom profile or other services, but wait – there’s more 🙂

I follow a number of online photography forums – some technical, some creative – but what consistently strikes through many of the forums is the number of ways in which photographers try to cut corners, hasten their process, or use inferior materials; mostly to save money somewhere along the way. I see many recommendations for low cost/poor quality mouldings and frames; recommendations for low-cost inkjet papers; low-cost non-archival framing materials; photographers who leave large format for digital due to the cost of film; etcetera. I like savings as much as the next guy, but if you’re promoting yourself as the best in your class and market yourself as a “fine art photographer” – I’m sorry, only the best will do.

Consumers and buyers are a savvy lot. They can easily tell good from inferior work, especially when the work is available for viewing side-by-side, and unless your market is high-volume low-dollar, your buyers and collectors expect better and more. When the “competition” amongst photographers for buyers and clients is at an all-time high, only your BEST can separate you from the herd.

Want to be professional and wow people? Want to charge and get more for your work? Don’t show or market anything less than your best photographs. Don’t cut corners. Don’t use canned profiles, cheap inkjet paper, cheap frames, and non-archival materials. When cost and convenience trump your quality, it’s your art that suffers for it. Make everything you do better than the way every other photographer does it. Only your very best will do.

You are visiting the blog of fine art photographer Michael E. Gordon. For additional photos and information, please visit his official website.

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