Business & Marketing Books for Photographers and Artists

A number of guidebooks for photographers and artists have proved helpful in developing my art, my business, and my marketing skills. The following books grace my shelves, and having read them all cover to cover, I can attest that all contain pearls of wisdom that will help to enhance your career and help you through the common hurdles that all artists face. You’ll notice that my selections don’t deal with contracts, pricing, or negotiation. They instead focus on career and longevity: marketing; self-promotion; adversity; creativity; work ethic; and so forth.

Although listed in random order, I recommend that you begin by reading Bayles’s and Orland’s Art & Fear. Enjoy!

    David Bayles and Ted Orland: Art & Fear: Observations On the Perils (and Rewards) of Artmaking

    Brooks Jensen: Letting Go of the Camera: Essays on Photography and the Creative Life

    Paul Dorrell: Living the Artist’s Life

    Maria Piscopo: The Photographer’s Guide to Marketing and Self-Promotion

    Alyson B. Stanfield: I’d Rather Be in the Studio!

    Elyse Weissberg: Successful Self-Promotion for Photographers

    Cay Lang: Taking the Leap: Building a Career as a Visual Artist

    Mary Virginia Swanson: THE BUSINESS OF PHOTOGRAPHY: PRINCIPLES AND PRACTICES

You are visiting the blog of fine art photographer Michael E. Gordon. For additional photos and information, please visit his official website.

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