Well, Fuji broke news yesterday (LINK) that they will cease manufacture of ALL Fujifilm Quickloads in April 2010. Yep, you read that right. Start buying up your favorite Fuji Quickload emulsions now, because after April 2010 it may only be bulk cut Fuji film with which to load your currently empty film holders. If you’ve been hesitant to load your own holders until now, well, you now have no choice. Here’s how to do it.
Fujifilm’s Senior Product Manager for Professional Film, Russ Gunn, explained the move: “It is with great sadness that we have taken the decision to withdraw our Quickload range from the market. Unfortunately the volume of Quickload sales has dropped off to such an extent that they are simply not viable products.”
Gunn continued: “We need to consolidate our range of professional films in order to support our remaining lines. We remain fully committed to the continued support of photographers who appreciate the quality and flexibility of real film but sadly this means slower selling films have had to be sacrificed to enable us to continue to produce and market our more popular formats.”
So, is film dead? No, not a chance. It just got a little less easy to procure and use.
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